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Marble Falls is the gateway to the Highland Lakes of Central Texas. It is the regional hub for about 30,000 people living within 10 miles of town and has primary and secondary trade area populations of 66,000 and 140,000, respectively. The natural beauty of the Hill Country and constant-level lakes combine to make the area ideal for professionals and tourists alike. The area has many resorts and recreational opportunities, from wineries and state parks to spas and top-flight golf courses. Marble Falls has garnered acclaim for its special events and vibrant arts scene, and is consistently rated as one of the top retirement destinations in the country. Money Magazine, Southern Living, Texas Highways and others have all recently chimed in on what makes Marble Falls special.
But being called “postcard pretty” (The New York Times, Nov. 2, 2007) doesn’t mean that Marble Falls is merely a great place to kick back and relax; the community is serious about business as well. Its central location—just about an hour’s drive from Austin or San Antonio, and about three hours from Dallas/Fort Worth or Houston—makes Marble Falls a great choice for commercial prospects. US Highway 281, Ranch Road 1431 and State Highway 71 provide access to several areas zoned for light industrial uses as well as a Business & Technology Park that continues to expand. Low land costs in the Park, infrastructure support and a triple freeport exemption are among the incentives available to businesses relocating to or expanding in Marble Falls.
Moreover, the Marble Falls leadership community has worked hard over the last several years to streamline the development process. New planning documents, including an updated Comprehensive Plan and Master Plans for both the Park System and Downtown, convey the vision desired by area citizens.
In addition, higher education opportunities are developing in the area. Currently, Texas Tech University and Central Texas College offer a variety of courses and degree programs to meet the needs of students in the Highland Lakes area. While many people travel to Marble Falls to take courses, workforce development is clearly a benefit.
It is also interesting to note that Marble Falls is one of the top ten producers of sales tax per capita in the state of Texas. Retailers range from big-box establishments to quaint boutiques, and from franchise restaurants to locally-owned eateries, including the world-famous Blue Bonnet Café. Daily traffic counts surpass 35,000 vehicles in the center of town.