Cedar Park Center receives new name

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Entertaining Williamson CountyTexas Stars of the American Hockey League plays against the San Antonio Rampage in a preseason game Oct. 2. at multi-event arena Cedar Park Center, located at 2100 Avenue of the Stars, Cedar Park.David Weaver/Community Impact Newspaper

H-E-B is entering into its first naming rights agreement—one that will allow the company to rename Cedar Park Center to H-E-B Center at Cedar Park.

Cedar Park Mayor Matt Powell and Rick McLaughlin, general manager of H-E-B Center at Cedar Park and president of the Texas Stars Hockey Club, will be among those to attend the announcement prior to The Band Perry’s performance April 22. The name change is official as of April 22.

Michael Delay, vice president of sales and marketing for the Texas Stars Hockey Club and H-E-B Center at Cedar Park, said H-E-B has been a longstanding partner of the event venue since it opened in 2009. H-E-B has served as a sponsor for the event center and has hosted events there such as H-E-B Night, which allowed patrons to donate nonperishable food items.

“[We were] looking for the right brand and the right partner and we kept feeling like it might be somebody we already [knew],” Delay said. “The relationship [with H-E-B] has been strong and has continued to grow. … What started out as a casual conversation … turned into the right time.”

Initial signage will likely be ready in six to eight weeks, and no other changes to H-E-B Center at Cedar Park will be made at this time, Delay said. Branding and signage for H-E-B Center at Cedar Park should be complete by mid-to-late summer, said Brien Rea, director of broadcasting and media relations for the Texas Stars Hockey Club.

H-E-B Center at Cedar Park, formerly named Cedar Park Center, opened with a performance by George Strait. The venue is home to the Texas Stars of the American Hockey League and NBA-D League Austin Spurs. The facility has 6,863 seats for hockey, 7,200 seats for basketball and up to 8,700 for concerts and other events, according to H-E-B Center at Cedar Park. The center has hosted music artists including Carrie Underwood, The Killers, Eric Church, Def Leppard, Rascal Flatts, Motley Crue and Tool.