Lakeway contracts with public relations firm


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Lauren Peters, CEO of The Peters Group public relations firm, addresses Lakeway City Council Feb. 17.
Lauren Peters, CEO of The Peters Group public relations firm, addresses Lakeway City Council Feb. 17.

Leslee Bassman

The Lakeway City Council agreed Feb. 17 to a $15,000 contract with local public relations firm The Peters Group to start the city's marketing program. The 6-month contract will begin March 1.

CEO Lauren Peters initially presented the city council with a $100,000 contract to develop a program that would market Lakeway's logo, slogan and brand. Another consulting firm, The North Star Group, developed the marketing materials in 2014.

Council members said they were reluctant to agree to a long-range plan with the company, citing concerns about the timing and clarity of the contract.